
PRO PLAYER STADIUM SERIES JERSEY SERIES

The player’s name and number font features digits and characters of different widths and weights as seen when mismatched letterpress blocks are used in letterpress music posters While the letterpress inspiration on the front crest is undeniable, the designers took a more subtle approach with the typography on the back. I appreciate what the designers were going for with this inspiration –– it’s bold, and certainly a big swing –– but unfortunately it misses the mark for me in some of the details. Because of the “Smash” bleeding over the yellow stripe into the chest of the jersey, the C is pushed so far off into the armpit that it looks as if it’s about to be sucked into a vortex. Lastly, the placement of the captain’s C here is just absurd. On top of not fitting with the letterpress-style, it takes what’s otherwise a cool, eclectic style and makes it feel clunky and forced. Now you might be thinking, letterpress doesn’t always fit neatly inside the lines, which brings me to gaffe number two –– the right curve of the S being chopped off to leave negative space before the M. I feel like a broken record, having called out this same gaffe on Nashville’s Winter Classic jerseys, but I cannot STAND the edges of the letters extending beyond the horizontal stripe. As a letterpress and typography nerd myself, I can’t help but feel some affinity for this concept, but there are a few things that irk me in execution that I need to address. Not dissimilar to the poster series Fanbrandz created for the 2016 All-Star Weekend in Nashville, Adidas and the NHL pulled the iconic hand-pressed typography style from Hatch to create the front typographic crest for the jersey. Samples of posters from Hatch Show Print 2016 All-Star Weekend Campaign Tapping into the history of music city, Adidas pulled inspiration from Nashville’s legendary Hatch Show Print letterpress shop, who’ve been in the business of creating posters from their vintage type and hand-carved blocks since 1879. From the huge numbers and dark mode looks, to storm trooper pajamas and whatever bib-look Colorado tried for in 2020, I’ve come to terms with these games being a sandbox for experimentation, where sometimes you’re going to swing and miss. While these jerseys certainly have their flaws (which we’ll get into in a minute), after years and years of head scratching, I think I’ve finally accepted that the Stadium Series events are the NHL’s opportunity to push the envelope and create jerseys that would never fly as primaries.

THEY CANT KEEP GETTING AWAY WITH THIS.” I mean, nearly 100 people have signed a petition to get rid of these all together.Īt least I can refresh an old meme /k5AyijSlcQ- NSH Housecats in the Hat December 2, 2021


The initial reception to the new sweaters has been mixed (to say the least), garnering… um… passionate comments like “this is absolutely the worst sweater I have ever seen,” “y’all should try again,” and “WHO IS DESIGNING THESE. For the first time since 2011, the Preds will be skating in navy uniforms, a departure from the gold and white they’ve worn over the last decade.
